Shaping Britain’s landscape and heritage for 150 years

 
CLIENT

Sir Robert McAlpine

PROJECT INFORMATION

In order to meet the huge challenge of a highly competitive agency dominated marketplace – Sir Robert McAlpine (SRM) would seek to increase the quality of their hires and reduce their substantial costs by developing a direct recruitment strategy.

DELIVERABLES

EVP and Employer Brand
ATS Development
Direct Advertising Strategy
Candidate Experience

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This case study focuses on the advertising strategy. If you want to know more about the EVP, ATS and candidate experience – get in touch

ATTRACTION CHANNELS

Our attraction strategy saw us taking our direct message to the external market for the first time, and consisted of a number of channels to effectively engage with a diverse range of quality candidates. Subject to the vacancies, we use the appropriate channel. These include:

  • Job board advertising/aggregators

  • Social media 

  • Inclusive online jobsites

  • LinkedIn job postings 

  • Specialist/Niche campaigns 

  • Recruitment events and graduate fairs

  • Employee Referral Scheme

  • Talent mapping

  • Behaviourally targeted marketing campaigns

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TECHNOLOGY ENABLED

A new fit-for-purpose, responsive careers website was launched in January 2019. Designed from mobile up, www.srm.com/careers is visually-led, with succinct and engaging copy that is conveyed in easy to navigate and digestible sections with the primary EVP messages brought to the fore throughout the site. It heavily features our current employees with nearly 30 team profiles and four career videos shot across a number of our UK offices and construction sites.

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KEY IMPACT STATISTICS

We’ve saved in excess of £1.5m in recruitment fees
(November 2018 to November 2019).

Projected to save £1.8m this financial year
(2019/20) in net recruitment fees.

323 hires (82% direct & 22% agency).

24% of all our applications are from female candidates

We’re a relationship business and our focus must be to build relationships with candidates as they make career and life decisions so that both Sir Robert McAlpine and candidates arrive at the right decision. We also want to ensure that no matter what the outcome of the process is, candidates have the best possible experience and become advocates for the business.

To find out what OME can do for your business – get in touch.

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