Helping everyone enjoy amazing technology
CLIENTDixons Carphone
PROJECT INFORMATIONWe partnered with Dixons Carphone to establish them as a key employer of tech talent and not just a tech retailer – with so many exciting projects happening at DC we wanted to make sure candidates knew what an exciting time it was to join a company where they could start, establish and progress their careers.
DELIVERABLESMarket Research
Creative Direction
Media Strategy
Media Buying
OUR APPROACH
We conducted market research on each of the individual roles and identified key channels that we included in the campaign to reach the most relevant candidates – this included niche sites, job boards, social channels, and aggregators. Due to the campaign aim of more direct hires and brand awareness we made sure Dixons Carphone were visible on all key media channels. Our media channel strategy combined both traffic driving and visual inventory that redirected candidates to Dixons Carphone’s jobs and landing page for candidates to find out more and apply. Our creative partners created fresh, engaging visuals as well as a website landing page made specifically for the campaign.
We also ran bespoke social campaigns across all 4 business areas and used an outbound approach on certain channels to specifically target our key audience with the most impactful bespoke messaging.
Throughout the campaign we arranged weekly calls with all partners to run through reporting and current results so that we could optimise the campaign in real time and keep shifting focus to the roles that needed more attention. This also allowed Dixons Carphone to track campaign performance.
“I see the team at OME as an extension of my team and role. They are always on hand to offer expert industry knowledge and advice. Their guidance has been key in informing and evolving our media buying strategy. Whether it’s recommendations on best practice for job postings, managing our media budgets to get the best ROI or supporting with team training. Their support has been significant to me and the success of our recruitment marketing.”
– DIXONS CARPHONE
RESULTS
+40% uplift in applications
Reduced time to hire (-13 days application to offer)
Up to £85k saving vs agency spend
The campaign in total generated over 790 completed applications which resulted in more then half of the hires being made in a 2-month period. Moving forward we will continue to take insights and successes from this campaign to apply to future campaigns to keep on delivering in a highly competitive market.
To find out what we can do for your business – get in touch